TikTok黑五大促美国市场数据表现

根据EchoTik的统计数据，TikTok美国地区的电商市场在10月表现出显著的增长趋势，总销售额从9月的1.4亿美元增加到10月的2亿美元，同比增长43%。

  <p><span>目前TikTok<span><span style="background-color: rgb(249, 150, 59);">美国站卖家已达3万家，月活用户达1.5亿</span></span>，惹得亚马逊眼红不已，联手Meta推出新功能，允许Facebook、Instagram中的用户，无需离开平台，就能购买亚马逊上的东西。</span></p>
  
  <p><span><span>本次黑五大促是TikTok登陆美国以来最重要的一战，跟着TKFFF一起来看看市场数据表现吧！</span></span></p>
  
  <p style="text-align:center;"><span><span><b>首周战报</b></span></span></p>
  <p style="text-align:center;"><span>（数据周期：10.27-11.2）</span></p>
  <p><span><span><b>女装童鞋品类日</b></span></span></p>
  <p><span><span>1.支付GMV：上升155%</span></span></p>
  <p><span><span>2.订单量：上升145%</span></span></p>
  <p><span>3.全行业商品热卖榜</span></p>
  <p><span><span><b>①家居户外热销品</b></span></span></p>
  <p><span>数码触摸屏相框</span></p>
  <p><span>毛绒地毯</span></p>
  <p><span>电动旋转洗涤器</span></p>
  <p><span><span><b>②快消生活热销品</b></span></span></p>
  <p><span>发型设计套装</span></p>
  <p><span>面部冰敷工具</span></p>
  <p><span>多功能吹风机</span></p>
  <p><span><span><b>③数码硬件热销品</b></span></span></p>
  <p><span>迷你投影仪</span></p>
  <p><span>便携式显示屏</span></p>
  <p><span>多功能智能手表</span></p>
  <p><span><span><b>④女装热销品</b></span></span></p>
  <p><span>运动服套装</span></p>
  <p><span>长袖保暖外套</span></p>
  <p><span>长袖夹克</span></p>
  <p><span><span><b>⑤鞋包配热销品</b></span></span></p>
  <p><span>纯色帆布手提包</span></p>
  <p><span>纯色厚底拖鞋</span></p>
  <p><span>皮革手提包</span></p>
  <p><span><span><b>4.优质带货达人</b></span></span></p>
  <p><span><span><b>@vanillacrush</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/c21876ee4e9849658d954ebbf1bbb3dc.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@justanothernursel</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/0cf3cb0947904b54b434615715530954.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  
  
  <p><span><span><b>@haleyparkerstyle</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/7c4f966585da4e1bb148acf026557c81.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  
  
  
  <p style="text-align:center;"><span><span><b>全托管黑五品类日</b></span></span></p>
  <p style="text-align:center;"><span>（数据周期：10.30-11.13）</span></p>
  <p><span><span style="background-color: rgb(249, 150, 59);">女装童鞋品类日</span></span></p>
  <p><span>支付GMV增长144%，支付单量增长135%</span></p>
  <p><span><span><b>①热销单品</b></span></span></p>
  <p><span>长袖保暖外套</span></p>
  <p><span>女士两件套运动套装</span></p>
  <p><span>女款针织毛衣</span></p>
  <p><span><span><b>②优质带货达人</b></span></span></p>
  <p><span><span><b>@haleyparkerstyle</b></span></span></p>
  <p><span><span><b>@_madamj</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/23e28fe6606b4b08bca534f99bc61679.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@gayle.boggsy</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/0279bcaaf2384928bbcf37b4dddb927c.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><span style="background-color: rgb(249, 150, 59);">男装运动内睡品类日</span></span></span></p>
  <p><span>支付GMV增长173%，支付单量增长173%</span></p>
  <p><span><span><b>①热销单品</b></span></span></p>
  <p><span>运动时尚连体衣</span></p>
  <p><span>女款瑜伽打底裤</span></p>
  <p><span>女式瑜伽服</span></p>
  <p><span><span><b>②优质带货达人</b></span></span></p>
  <p><span><span><b>@lacoronel90</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/2faa4b5afd114e13af94b922b4f43514.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@ortegakimmy</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/c691f8bb0d3047909983657bef3fe79f.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@wesleyrbarker</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/241ac4757b404c4b8db3572e24e885a4.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span style="background-color: rgb(249, 150, 59);"><b>家具户外品类日</b></span></span></p>
  <p><span>支付GMV增长113%，支付单量增长106%</span></p>
  <p><span><span><b>①热销单品</b></span></span></p>
  <p><span>电动清洁器</span></p>
  <p><span>家居毛毯</span></p>
  <p><span>双层碗碟架</span></p>
  <p><span><span><b>②优质带货达人</b></span></span></p>
  <p><span><span><b>@scrunchymommameg</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/c7bc380fbbe8466aa18b8dcc7f35b1a6.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@simply_sand</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/6db65bf69cf544d6a31c2d709188e531.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@justanothernursel</b></span></span></p>
  <p><span><span style="background-color: rgb(249, 150, 59);"><b>鞋包配品类日</b></span></span></p>
  <p><span>支付GMV增长120%，支付单量增长134%</span></p>
  <p><span><span><b>①热销单品</b></span></span></p>
  <p><span>纯色帆布手提包</span></p>
  <p><span>纯色厚底拖鞋</span></p>
  <p><span>皮革手提包</span></p>
  <p><span><span><b>②优质带货达人</b></span></span></p>
  <p><span><span><b>@emmalizzz</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/84e4f154b26a4245b735321adcac5661.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@_amberthorne</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/bc89386c23c84b39a5e2fd7d3c33501c.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@fdcutewig</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/8c77271e27064befaa8444de33921ee3.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span style="background-color: rgb(249, 150, 59);"><b>快消生活品类日</b></span></span></p>
  <p><span>支付GMV增长162%，支付单量增长170%</span></p>
  <p><span><span><b>①热销单品</b></span></span></p>
  <p><span>面部提拉美容仪</span></p>
  <p><span>毛绒狗垫</span></p>
  <p><span>面部冰敷工具</span></p>
  <p><span><span><b>②优质带货达人</b></span></span></p>
  <p><span><span><b>@hope_schwing</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/85100cb72f6c43a1818188a4728ac899.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@a_golden_fam</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/88392ed637d6444ab943828bc8b637f3.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@natasha.household</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/6d8b6a14d441463195a3753ccb6b2ab9.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span style="background-color: rgb(249, 150, 59);"><b>数码3C品类日</b></span></span></p>
  <p><span>支付GMV增长281%，支付单量增长230%</span></p>
  <p><span><span><b>①热销单品</b></span></span></p>
  <p><span>手持游戏机</span></p>
  <p><span>智能手表</span></p>
  <p><span>电脑显示器</span></p>
  <p><span><span><b>②优质带货达人</b></span></span></p>
  <p><span><span><b>@hope_schwing</b></span></span></p>
  <p><span><span><b>@foyoo_classy_us</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/eade4d10664c458ebd88b71896b1f468.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p><span><span><b>@ hiddensteals</b></span></span></p>
  <p><img src="https://img.cifnews.com/dev/a39ef0d6fb7947a18e70c3aca8b1271d.png" alt="TikTok黑五大促首战告捷！10月GMV增长43%达到2亿美元，全托管支付增长281%！"></p>
  <p style="text-align:center;"><span><span>以上数据均来源TikTok Shop 跨境电商</span></span></p><p><span style="background-color: rgb(249, 150, 59);">图片来源：TikTok截图</span></p>